Strong words to describe a 45-minute group exercise class, but the SoulCycle experience is meant to truly be an “experience”: part dance party, part therapy, part communal high. But now it seems SoulCycle is even darker than anybody thought. A new Vox investigation chronicles the company’s heydey from wellness empire frequented by celebrities to its current semi-demise, in which the coronavirus pandemic has shuttered dozens of locations and a much-heralded IPO on the stock market never came to fruition.
Vox Soulcycle Bike
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Vox Soulcycle 2
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